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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A) Histogram supports only standard metrics and not calculated metrics.
B) Histogram supports only Event as counting method and not Person
C) Histogram supports standard bucket size of 5 or 10 and not 3
D) Histogram does not support grouping by custom dimensions

2. Which steps are required before sharing a project report with business stakeholders?
(Select two.)
Response:

A) Define Access Permissions
B) Activate Real-Time Tracking
C) Enable Campaign Data Export
D) Validate Data Filters Applied

3. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
B) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).

4. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:

A) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
B) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
C) Calendar panel is using an outdated data set for the report.
D) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.

5. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Event Filters
B) Metric Filters
C) Identity Filters
D) Campaign Rules

Solutions: