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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A. Complete Registration
B. Purchase
C. Add To Cart
D. View
E. Initiate Checkout

Question 2

You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
B. Attribution window is set to 1-day view and 28-day click.
C. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
D. Views are called click-through attribution.

Question 3

Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
B. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
C. Buy through the reach and frequency and set a frequency of 2 every 7 days.
D. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
E. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

Question 4

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Run retargeting campaigns to people who have made purchased in the past 10 days.
B. You should increase attribution window to 7 days.
C. Delete all remarketing campaigns
D. Change optimization from custom conversions to value optimization.

Question 5

You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A. Send an email that includes the details of the campaigns and links to it.
B. You can send a link directly from the Campaign Planner for them to see.
C. You can send them the CSV file of your campaigns through email.
D. You can't share campaigns in the Campaign Planner.

Solutions: