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Updated: Oct 20, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Format: | Multiple choice |
| Real Exam Qty: | 60 |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Available Languages: | English |
| Passing Score: | Not publicly disclosed |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Typically 3 years |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
- A. Self-classification
- B. Self-service OnRamp
- C. Managed classification
- D. Corporate classification
Correct Answer: B 🗳️
Which two are primary use cases for tagging media creatives? (Choose two.)
- A. Media validation
- B. Prospecting
- C. Frequency capping
- D. Site Side Optimization
Correct Answer: A,C 🗳️
In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?
- A. Executive Sponsor
- B. Media Execution
- C. Audience Creation Specialist
- D. Data Analyst
- E. Web Developer
- F. Program Manager
Correct Answer: F 🗳️
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
- A. Audience data on past users is sent.
- B. Only data on users that are seen on a go-forward basis is sent.
- C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
- D. Uses a transparent 1x1 image pixel
- E. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
Correct Answer: D,E 🗳️
You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
- A. Exact | Referrer
- B. Path | Page
- C. Encoded | Direct
- D. Sub-Domain | Complete
- E. Phint | URL
Correct Answer: A 🗳️
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