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Updated: Oct 10, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Real Exam Qty: | 65 |
| Exam Format: | Multiple Select, Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant |
| Available Languages: | English |
| Exam Price: | USD 200 |
| Exam Duration: | 90 minutes |
| Passing Score: | 67% |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (testing center) |
| Pre Condition: | No formal prerequisites. Salesforce recommends at least 6 months of hands-on experience with Marketing Cloud tools, particularly Email Studio and Journey Builder. Familiarity with AMPscript, HTML, and CSS basics is beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Topic 2: Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Topic 3: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 4: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Topic 5: Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. Contact Event Entry Source
- B. CloudPages Entry Source
- C. API Event Entry Source
Correct Answer: C 🗳️
Explanation: Only visible for ActualTestsQuiz members. You can sign-up / login (it's free).
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. A Schedule report and email the link to download.
- B. Schedule report to export as a web page.
- C. Schedule report and email file to the director.
Correct Answer: C 🗳️
Explanation: Only visible for ActualTestsQuiz members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
- A. Leverage a Smart Capture block
- B. Add CAPTCHA validation to the form
- C. A double opt-in at signup
Correct Answer: C 🗳️
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The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
- A. Export the journey email analytics
- B. Review opensand clicks activity summaries.
- C. Define a goal for each journey.
Correct Answer: C 🗳️
Explanation: Only visible for ActualTestsQuiz members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Verification
- B. Wait
- C. Send Email
Correct Answer: A 🗳️
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