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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following metrics is used to evaluate space productivity in retail environments?

A) Sales per Square Foot
B) Customer Foot Traffic
C) Net Profit Margin
D) Inventory Turnover

2. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) Regression analysis
B) Moving averages
C) K-Means clustering
D) Exponential smoothing

3. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 300
B) 125
C) 100
D) 600

4. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Quantile Regression
B) Polynomial Regression
C) Linear Regression
D) Decision Tree Regression

5. What is the primary purpose of Affinity Models in Category Management?

A) To identify co-purchase patterns, such as chips and salsa.
B) To group similar stores, shoppers, or products
C) To identify products shoppers switch to when their first choice is unavailable.
D) To predict future sales trends based on historical data

Solutions: