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United States: 90,000 USD Europe: 80,000 Euro India: 6,600,100 INR England: 68,000 Pound

Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/

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CIW 1D0-623 Exam Syllabus Topics:

SectionObjectives
Social Media Risk, Reputation and Crisis Management- Risk Management
  • 1. Reputation management
  • 2. Social media risks
  • 3. Crisis planning
  • 4. Legal and compliance considerations
  • 5. Data misuse and protection
  • 6. Social media policies
  • 7. Risk management strategies
  • 8. Risk assessments
  • 9. Crisis response and recovery
  • 10. Organizational vulnerabilities
Social Media Presentations and Blogs- Content Presentation
  • 1. Question and answer management
  • 2. Webinars, podcasts and live streaming
  • 3. Presentation objectives
  • 4. Speaking anxiety reduction
  • 5. Presentation structure
  • 6. Business blogging strategies
  • 7. Visual aids and presentation notes
  • 8. Presentation delivery
  • 9. Audience analysis
Social Media Advertising- Advertising Strategies
  • 1. A/B testing and ad optimization
  • 2. Instagram advertising
  • 3. Advertising objectives and audiences
  • 4. Advertising best practices
  • 5. Pinterest promoted content
  • 6. Facebook advertising
  • 7. LinkedIn advertising
  • 8. X advertising
  • 9. Platform selection for advertising
  • 10. Paid versus organic social media
  • 11. Advertising budgets
  • 12. Google and YouTube advertising
  • 13. Campaign performance measurement
Social Media Metrics and Analysis- Analytics and Big Data
  • 1. Social media ROI calculation
  • 2. Conversion tracking and attribution
  • 3. Analytics tools
  • 4. Big data concepts
  • 5. Data extraction and archiving
  • 6. Social media mining
  • 7. Data cleansing and transformation
  • 8. Data visualization
  • 9. Funnel-based metrics
  • 10. Social media data analysis strategies
  • 11. Big data characteristics
Social Media Reporting and Optimization- Reporting and Optimization
  • 1. Types of reports
  • 2. Integration with traditional marketing
  • 3. Audience-focused reporting
  • 4. Social media optimization fundamentals
  • 5. Metadata and tagging protocols
  • 6. Social media reporting processes
  • 7. Content optimization methods
  • 8. SEO and SMO integration
Social Media Platforms- Platform Selection and Community Management
  • 1. Platform metrics
  • 2. Member engagement techniques
  • 3. Social media trends
  • 4. Community building
  • 5. Community management responsibilities
  • 6. Audience and demographic analysis
  • 7. Platform evaluation and selection
  • 8. Community dynamics
  • 9. Platform-specific strategies
  • 10. Influencer collaboration
Social Media Campaigns- Campaign Development
  • 1. Project team assembly
  • 2. Project management and editorial calendars
  • 3. Data collection and preparation
  • 4. Campaign tactics and strategies
  • 5. Campaign messaging support
  • 6. Content creation and selection
  • 7. Calls to action
  • 8. Campaign planning and examples
  • 9. Campaign metrics and success measurement
  • 10. Content curation practices
Social Media in Business- Business Integration
  • 1. Brand recognition and consistency
  • 2. Social media roles and responsibilities
  • 3. Executive buy-in and organizational culture
  • 4. Crowdsourcing and crowdshaping
  • 5. Business mission and SMART goals
  • 6. Personal social media profiles
  • 7. Advantages and disadvantages of social media
  • 8. Organizational assets and resources
  • 9. Business impact analysis
  • 10. Communication structures
Introduction to Social Media- Social Media Fundamentals
  • 1. Social media tools and data sources
  • 2. Types of social media services
  • 3. Social media engagement metrics
  • 4. Social communication methods
  • 5. Mobile social media concepts
  • 6. Define social media and compare with traditional media
  • 7. Social media user types and behaviors
  • 8. Web 2.0 technologies and concepts
Social Media Strategy- Strategic Planning
  • 1. SWOT analysis
  • 2. Target audience identification
  • 3. Data-driven decision making
  • 4. Social media audits
  • 5. Market segmentation
  • 6. Social media strategy lifecycle
  • 7. Audience personas

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