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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A. Data Scoping
B. Data Ingestion
C. Discover
D. Operational Rollout
E. Data Classification

Question 2

In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A. Buy
B. Target
C. Optimize
D. Avoid

Question 3

Which of the following are two true statements about ID swapping? (Choose two.)

A. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
B. It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
C. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
D. It is necessary in order to ingest data via the Online Ingest method.
E. It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.

Question 4

Identify the dependencies and data sources for a local campaign.

A. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
D. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
E. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

Question 5

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Audience data on past users is sent.
B. Only data on users that are seen on a go-forward basis is sent.
C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D. Uses a transparent 1x1 image pixel
E. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

Solutions: