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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A) True
B) False

2. LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A) Remove the global opt out link from marketing emails.
B) Minimize public lists used in marketing emails.
C) Create a custom email preference center page.
D) Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

3. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
B) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
C) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

4. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Completion action
B) Dynamic list
C) Segmentation rule
D) Automation rule

5. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) User email address
B) CRM ID
C) Salesforce username
D) Marketing Cloud Account Engagement user ID

Solutions: