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Updated: Aug 22, 2026

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Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:Salesforce
Exam Name:Marketing Cloud Personalization Accredited Professional Exam
Exam Number:Marketing-Cloud-Personalization
Exam Price:USD 200
Available Languages:English
Exam Format:Multiple Choice, Multiple Select
Related Certifications:Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Engagement Developer
Certificate Validity Period:Certification does not expire
Exam Duration:90 minutes
Passing Score:68%
Real Exam Qty:60
Sample Questions:Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:Online proctored exam (PSI Testing Centers or remote proctoring)
Pre Condition:Salesforce Marketing Cloud Administrator certification is recommended but not required. Basic understanding of marketing automation and web analytics is helpful.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudpersonalization

Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.
Topic 2
  • Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
Topic 3
  • Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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